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4-page 2-disc Softpack

• Defining a project brief
• Concept and product proposal
• Project evaluation

 

This marketing and design company is a multi-disciplined group who are active in : Advertising Promotional literature Corporate image Website design Exhibitions and display.

Defining a project brief Our customer required a multi-page information brochure to be graphically eye-catching and also able to hold x1 CD-ROM and x1 DVD-ROM. Cost effective packaging was an important factor due to the high number of units being produced. Although the pack didn't need to be mail-proof, it needed to be well designed to effectively hold 2 discs securely in place.

Concept and product proposal To meet the customer's requirements, we proposed the following features: an 8-page folded Softpack, a 4-page centre spread, double saddle-stitched together full colour offset lithographic print 250gsm gloss substrate 2 die-cut slits, one in each end panel at 119mm in length to effectively hold two discs at 120mm 1 full colour lithographic printed CD-ROM 1 full colour lithographic printed DVD-ROM.

Project evaluation Once the above specification was proposed to the customer for approval, the following features were highlighted to achieve maximum cost effectiveness. the 'roll-fold' style Softpack with many panels allowed easy placement of artwork and text, creating a very easy to read booklet die-cut slits to hold discs that were simple and inexpensive to produce full colour print to denote product quality. Back to top